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Accessibility Statement

Last updated: 8 January 2026

Our Commitment

Penseru is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards.

We believe that everyone should be able to browse our curated collections, learn about British artisans, and purchase thoughtful gifts with ease and dignity.

Accessibility Standards

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines explain how to make web content more accessible for people with disabilities and more user-friendly for everyone.

The WCAG 2.1 guidelines are organised around four principles:

  • Perceivable: Information and user interface components must be presentable to users in ways they can perceive
  • Operable: User interface components and navigation must be operable
  • Understandable: Information and operation of the user interface must be understandable
  • Robust: Content must be robust enough to be interpreted reliably by a wide variety of user agents, including assistive technologies

Measures to Support Accessibility

Penseru takes the following measures to ensure accessibility:

  • Include accessibility as part of our mission statement and company values
  • Integrate accessibility into our development and design processes
  • Provide continual accessibility training for our team
  • Regularly review and test our website for accessibility issues
  • Include people with disabilities in our user testing

Conformance Status

We are working toward WCAG 2.1 Level AA conformance. Our website is currently partially conformant with WCAG 2.1 Level AA, which means some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

Our website includes the following accessibility features:

Navigation

  • Clear and consistent navigation throughout the site
  • Keyboard navigation support for all interactive elements
  • Skip links to bypass repetitive content
  • Logical heading structure for screen readers

Visual Design

  • Sufficient color contrast between text and background (meeting WCAG AA standards)
  • Information is not conveyed by color alone
  • Text can be resized up to 200% without loss of content or functionality
  • Responsive design that works on various screen sizes

Content

  • Alternative text provided for images
  • Clear and simple language where possible
  • Descriptive link text (avoiding "click here" and similar phrases)
  • Form fields with clear labels and instructions
  • Error messages that are clear and helpful

Forms and Interactive Elements

  • All form fields have visible labels
  • Required fields are clearly marked
  • Error validation messages are clear and specific
  • Focus indicators are visible for keyboard users

Assistive Technologies

Penseru is designed to be compatible with the following assistive technologies:

  • Screen readers (e.g., JAWS, NVDA, VoiceOver)
  • Screen magnification software
  • Speech recognition software
  • Keyboard-only navigation

Our website should work well with recent versions of major browsers when used with these assistive technologies.

Known Limitations

Despite our best efforts, there may be some limitations. Below are known limitations:

  • Product images: Some collection images may not have sufficiently detailed alternative text
  • Third-party content: Some embedded third-party content (e.g., payment forms) may not be fully accessible
  • PDF documents: Some downloadable documents may not be fully accessible; we are working to create accessible versions

We are actively working to address these limitations and improve our website's accessibility.

Technical Specifications

Penseru's accessibility depends on the following technologies to work:

  • HTML5
  • CSS3
  • JavaScript
  • WAI-ARIA (Accessible Rich Internet Applications)

These technologies are relied upon for conformance with the accessibility standards used.

Assessment and Testing

We assess accessibility through:

  • Self-evaluation: Regular internal accessibility audits
  • Automated testing: Using tools like WAVE, axe DevTools, and Lighthouse
  • Manual testing: Testing with keyboard navigation and screen readers
  • User testing: Feedback from users with disabilities

This statement was last evaluated on 8 January 2026.

Feedback and Contact

We welcome your feedback on the accessibility of Penseru. Please let us know if you encounter accessibility barriers:

We aim to respond to accessibility feedback within 5 working days.

Formal Complaints

If you are not satisfied with our response to your accessibility concerns, you may escalate your complaint:

UK Residents

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (the 'accessibility regulations'). If you're not happy with how we respond to your complaint, contact the Equality Advisory and Support Service (EASS):

Our Ongoing Commitment

Accessibility is an ongoing effort. We are committed to:

  • Continuing to improve the accessibility of our website
  • Regularly updating this accessibility statement
  • Training our team on accessibility best practices
  • Listening to feedback from our users
  • Involving people with disabilities in our design and testing processes

We believe that providing an accessible experience for all users is not just good practice—it's the right thing to do.

Additional Resources

For more information about web accessibility, visit: